PROGRAMMES · GTM · SINGAPORE

Structured launch programmes for every phase

LaunchScope offers six modular programmes that combine brand strategy, campaign planning, digital marketing, SEO, paid media, and creative production. Each programme is scoped for Singapore SMEs and growth-stage clients preparing a market launch — not an orbital one.

Our marketing agency built these programmes after years of orchestrating product and service launches across fintech, consumer goods, B2B SaaS, and professional services. Clients select a standalone programme or stack multiple phases for a full go-to-market arc. All pricing is indicative in Singapore dollars and confirmed after a discovery briefing.

Programme 01

Product Launch GTM Strategy

A comprehensive go-to-market strategy engagement covering competitive analysis, audience segmentation, brand strategy workshops, messaging architecture, channel recommendations, and a ninety-day campaign planning roadmap. We define KPIs for awareness, consideration, and conversion, map budget allocation across SEO, paid media, and content marketing, and deliver a launch playbook your internal team and agency partners can execute. Ideal for founders and marketing leads who need strategic clarity before committing production budgets. Includes stakeholder interviews, audit of existing digital assets, and a final presentation at our Robinson Road office or via video conference.

Investment: SGD 8,500 – 18,000 (project)

LaunchScope team reviewing creative concepts for a product launch
Programme 02

Pre-Launch Awareness Campaign

Build anticipation before your official launch date with a structured awareness campaign spanning social media, email nurture, PR outreach, and teaser content production. We develop a pre-launch content calendar, produce hero assets and landing page variants, configure paid social prospecting campaigns, and establish SEO foundations including technical audits and keyword mapping. This programme suits clients with a defined launch window who want warm audiences ready to convert on day one. Our marketing agency coordinates creative production, media buying, and reporting dashboards so stakeholders track reach, engagement, and list growth throughout the pre-launch phase.

Investment: SGD 12,000 – 28,000 (6–10 weeks, media spend excluded)

Client presentation of pre-launch campaign metrics
Programme 03

Multi-Channel Launch Rollout

Coordinate a synchronised launch across paid search, paid social, programmatic display, email, and organic channels with unified creative and messaging. LaunchScope manages campaign planning, asset trafficking, bid strategies, landing page deployment, and cross-channel attribution setup. We align sales enablement materials and customer support scripts with campaign narratives so Singapore clients deliver a consistent experience from first ad impression to post-purchase follow-up. This programme is our most popular engagement for brands entering competitive categories where multi-touch visibility drives consideration. Weekly optimisation reviews keep budgets aligned with performance signals throughout rollout.

Investment: SGD 22,000 – 45,000 (8–12 weeks, media spend excluded)

Multi-channel launch workshop with channel planning boards
Programme 04

Launch Week Media & Paid Burst

Concentrate firepower during your critical launch week with intensified paid media bursts, real-time creative rotation, influencer or partner activations, and live performance monitoring. Our team operates in campaign war-room mode — adjusting bids, pausing underperforming placements, scaling winning ad sets, and publishing reactive content across social media channels. We prepare contingency creative variants before go-live and document every change for post-launch review. Singapore SMEs with hard launch dates — product drops, app releases, store openings — benefit from the urgency and expertise a dedicated marketing agency provides when minutes and hours matter more than weeks.

Investment: SGD 15,000 – 32,000 (launch week + 5-day wind-down, media spend excluded)

Paid media burst planning during launch week
Programme 05

Post-Launch Optimisation Sprint

The work does not stop when launch week ends. This four-to-six-week sprint analyses campaign data, refines audience targeting, expands SEO content clusters, rebalances paid media budgets, and implements conversion rate optimisation on key landing pages. We identify creative fatigue, test new hooks, and recommend budget shifts toward channels delivering the strongest cost-per-acquisition signals. Clients receive a prioritised backlog of improvements with effort estimates and expected impact ranges. Post-launch optimisation is essential for Singapore brands that treated launch as a starting line rather than a finish — sustained professional judgment and platform-compliant adjustments keep momentum compounding.

Investment: SGD 9,500 – 19,500 (4–6 weeks)

Post-launch optimisation review with performance charts
Programme 06

Launch Analytics & Reporting Pack

Gain clarity on what your launch achieved with a dedicated analytics and reporting engagement. We configure or audit tracking infrastructure, build executive dashboards, produce channel-level ROI analysis, document learnings for future campaigns, and deliver a board-ready summary with recommendations. Reporting covers paid media efficiency, organic search visibility shifts, social engagement trends, email performance, and assisted conversion paths. This programme suits clients who executed launch activity internally or with multiple vendors and need a neutral marketing agency to synthesise results. Deliverables include a written report, live dashboard access, and a one-hour findings briefing with Q&A.

Investment: SGD 4,500 – 9,500 (2–3 weeks)

Analytics reporting workshop reviewing launch KPIs

Disclaimer. LaunchScope delivers structured go-to-market strategy, creative production, and campaign orchestration for Singapore brands. Illustrative case metrics are not promises of future performance. We do not warrant specific ROI, lead counts, search rankings, viral traction, or revenue uplifts. Outcomes vary with market dynamics, budget allocation, product-market fit, and client-side execution. Advertising platform rules evolve — sustained optimisation and professional judgment remain essential.

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